Spotify D&AD

The 2021 Spotify D&AD brief challenged students to create a new feature that would make the Spotify listening experience more social—helping people share meaningful audio moments and build deeper connections with friends and artists. During lockdown, my classmates and I were feeling intensely homesick. That insight became the spark for our concept: a digital experience that lets users tap into Spotify from anywhere in the world, regardless of where they physically are. We wanted to break free from geo-locked algorithms and help people reconnect through shared music, culture, and place.