Full Adoption for STREAM's New Digital Experience
Product Design & CSM Manager
Status: LAUNCHED
STREAM is WPP’s annual (un)conference, popularised by WIRED as “one of the world’s best tech conferences". For its 2025 APAC edition in Bali, I was selected as the product designer to build its first full digital companion, marking a major milestone in STREAM’s history.
What I did
As the product designer, I built STREAM’s end-to-end web experience to drive engagement across the full event lifecycle—pre-event, on-site, and post-event. This included leading stakeholder workshops, mapping user journeys, and defining data touchpoints to architect the full digital ecosystem.
The experience included:
Pre-event onboarding
Event schedule + robust session booking
Participant directory
Digital name cards for networking
Shuttle tracker + booking flow
Post-event survey and documentation gallery
Results
100% engagement rate across attendees
4.2/5 stars in participant surveys, praised for being “fresh,” “innovative,” and “making participation easier”
Enabled smoother event prep, on-ground navigation, and post-event follow-ups
Recognized by leadership as a model worth scaling across future runs
On a personal note: Balancing this build with day-to-day work was intense, but watching attendees interact with the platform on-site made it all feel incredibly worthwhile. Gathering feedback straight from the field was a rare, energising reminder of why I love product design.
